2. COLLECTION AND USE OF INFORMATION
a. Information Collected or Received from You (or Your Authorized Child).
We collect information to provide and improve our Services, to administer your (or your authorized child’s) use of the Services, and to enable you (or your authorized child) to use and navigate our Services.
i. Account Information.
During gameplay and when you (or your authorized child) register to create an account with us (“Account”), we’ll collect limited types of information that can be used to identify you (or your authorized child) (“Personal Information”). Specifically, because you must have an account with Tooth Hero (“Tooth Hero”) to use the Services we will collect Personal Information to establish the account. Registering a Tooth Hero Account will require you to submit the date of birth of the user (which could be you or your authorized child) and a Tooth Hero username. This information will be shared with us (see the “Accounts with Children” paragraph below for more information on this).
ii. Gameplay Information Collection.
During gameplay we will collect certain information, such as your (or your authorized child’s) user name. This information will not allow others to identify you (or your authorized child) unless you (or your authorized child) choose to use your (or your authorized child’s) real name and other identifying information. When you (or your authorized child) create an Account we also will collect other information (such as country and language) that cannot be used to identify you (or your authorized child) unless combined with other identifying information.
iii. Accounts with Children.
We comply with verifiable parental consent requirements mandated by the Children’s Online Privacy Protection Act (COPPA) through a verification and consent process. As described in the Terms of Service (“Terms”), the parent or legal guardian (“Parent”) of each child under the age of 13 must register with New Realm before creating an Account. Registering a Tooth Hero account requires that a child’s Parent provide an email address, a user name for the user and the date of birth of the user.
Parents have the right to refuse further collection, use, and/or disclosure of their child’s Personal Information by notifying us. If we learn that we have received Personal Information from a child under the age of 13 without the Parent providing consent, we will delete the child’s Account and all other Personal Information collected in conjunction with such Account.
The Parents of children under the age of 13 understand and agree that New Realm may provide information collected via the Services, to third parties who use such information for the sole purpose of administering or providing the Services (e.g., third party security monitoring services and web hosting companies).
b. Information Collected Using Cookies and other Web Technologies.
“Web Beacons” (also known as web bugs, pixel tags, or clear GIFs) are tiny graphics with a unique identifier that may be included on our Services for several purposes. For example, we may use Web Beacons to deliver or communicate with Cookies, to track and measure the performance of our Services, to monitor how many visitors view our Services. Unlike Cookies, which are stored on the user’s hard drive, Web Beacons are typically embedded invisibly on web pages (or in an e-mail).
c. Information Related to Use of the Services.
Our servers automatically record certain information about how a person uses our Services (we refer to this information as “Log Data”), including both Account holders and non-Account holders (either, a “User”). Log Data may include information such as a User’s Internet Protocol (IP) address, user agent, browser type, operating system, the web page that a User was visiting before accessing our Services, the pages or features of our Services to which a User browsed and the time spent on those pages or features, search terms, the links on our Services that a User clicked on, and other statistics. We use Log Data to administer the Services and we analyze (and may engage third parties to analyze) Log Data to improve, customize, and enhance our Services by expanding their features and functionality and tailoring them to our Users’ needs and preferences. We may use a person’s Log Data and other information to generate aggregate, non-identifying information about how our Services are used and use such aggregated information to understand and improve our Services and to administer use of the Services.
d. Information Sent by Your Mobile Device.
We collect certain information that your (or your authorized child’s) mobile device sends when you (or your authorized child) use our Services, like a device identifier, user settings, and the operating system of your (or your authorized child’s) device, as well as information about your use of our Services while using the mobile device. We may use this information to provide the Services and to improve and personalize our Services for you (or your authorized child).
3. INFORMATION THAT WE SHARE WITH THIRD PARTIES
We will not share any of your (or your authorized child’s) Personal Information that we have collected from or regarding you (or your authorized child) except as described below:
a. Information Shared with Development Affiliates of New Realm.
If you register to create an Account and any bugs, errors, or other incidents or problems are found in the operation or development of the Services, we may share your (or your authorized child’s) Personal Information with our development affiliates and partners if such collaboration is required to investigate, diagnose, correct, and/or resolve the issue.
b. Information Shared with Service Providers.
We may engage third party service providers to work with us to administer and provide the Services. These third party service providers have access to your (or your authorized child’s) Personal Information only for the purpose of performing services on our behalf and are expressly obligated to secure your (or your authorized child’s) Personal Information and not to disclose or use your (or your authorized child’s) Personal Information for any other purpose.
c. Information Shared with Third Parties.
We may share aggregated information and non-identifying information with third parties for research and analysis, demographic profiling, and other similar purposes. This information will not include your (or your authorized child’s) Personal Information.
d. Information Disclosed in Connection with Business Transactions.
Information that we collect from our users, including Personal Information, is considered to be a business asset. Thus, if we are acquired by a third party as a result of a transaction such as a merger, acquisition, or asset sale or if our assets are acquired by a third party in the event we go out of business or enter bankruptcy, or if we seek financing from a third party, some or all of our assets, including your (or your authorized child’s) Personal Information, may be disclosed or transferred to a third party in connection with the transaction.
e. Information Disclosed for Our Protection and the Protection of Others.
Periodically we are asked to cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We may disclose any information about you (or your authorized child) that is in our possession or control to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate: (a) to respond to claims, legal process (including subpoenas); (b) to protect our property, rights, and safety and the property, rights, and safety of a third party or the public in general; and (c) to identify and stop any activity that we consider illegal, unethical, or legally actionable activity.
4. YOUR CHOICES
We offer you choices regarding the collection, use, and sharing of your (or your authorized child’s) Personal Information. However, if you decide not to provide us with the Personal Information that we request, you (or your authorized child) may not be able to access some or all of the features of the Services.
a. Rescinding Your Consent.
You have the right to refuse further collection, use, and/or disclosure of your (or your authorized child’s) Personal Information by notifying New Realm. If you have consented to your (or your authorized child’s) access to and use of the Services but wish to rescind such consent, please contact us at firstname.lastname@example.org to submit the request. We will discontinue your (or your authorized child’s) access to and use of the Services and ensure that your (or your authorized child’s) Personal Information is no longer publicly accessible through the Services. Please note, however, that if you refuse further collection, use, and/or disclosure of your (or your authorized child’s) Personal Information, you may not be able to access and use all or a portion of the Services.
c. Accessing, Modifying, and Deleting Your Information.
Parents may request and obtain access to Personal Information stored about their children who are under the age of 13 by contacting us at email@example.com. If you want us to modify or delete your (or your authorized child’s) Personal Information and/or your (or your authorized child’s) Account, or discontinue the provision of your (or your authorized child’s) Personal Information to third parties, please contact us at firstname.lastname@example.org with your request. We’ll take steps to modify or delete your (or your authorized child’s) information as soon we can (unless otherwise permitted by applicable law). Please note, however, that some information may remain in archived/backup copies for our records or as otherwise required by law.
5. KEEPING YOUR INFORMATION
Following termination or deactivation of your (or your authorized child’s) Account, New Realm, its clients, affiliates, or service providers may retain information (including your (or your authorized child’s) profile information) and user content for a commercially reasonable time period for backup, archival, and/or audit purposes. If you have any questions about termination or deactivation of your (or your authorized child’s) Account, please contact us directly at email@example.com.
6. RESPONDING TO DO NOT TRACK SIGNALS
Our Services do not have the capability to respond to “Do Not Track” signals received from various web browsers. To learn more about browser tracking signals and “Do Not Track,” please visit http://allaboutdnt.org.
7. THE SECURITY OF YOUR INFORMATION
We take appropriate administrative, physical, and electronic measures designed to protect the information that we collect from or about you or your authorized child from accidental or unlawful destruction, accidental loss or unauthorized access, use, modification, interference, or disclosure. Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.
8. LINKS TO OTHER SITES
9. International Transfer
Your (or your authorized child’s) Personal Information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you’re located outside the United States and choose to provide your (or your authorized child’s) Personal Information to us, we may transfer your (or your authorized child’s) Personal Information to the United States and process it there. Whenever we transfer your (or your authorized child’s) Personal Information outside of the jurisdiction in which you (or your authorized child) are located, we ensure that appropriate safeguards are in place in relation to its security. You may request us not to transfer your (or your authorized child’s) Personal Information to the United States, but if you do so, we may not be able to provide some or all of the Services to you (or your authorized child).